Icons
The EV9 is Kia’s most advanced car yet. And it’s here to reshape the way we think about cars, thanks to a range of technologies and smart features that no other vehicle can offer: active LiDAR scanners, level 3 autonomous driving, swivel seats, Vehicle-to-Load (which in layman’s terms means it can power an entire house - no joke).
For the global launch of this groundbreaking car, we tapped into a world of icons.
Can you spot them all?
Every now and then,
something or someone comes along
with the power to change an entire generation,
if not the whole world, forever.
They change us.
They change the way we see things,
the way we live,
the way we move.
You never know when they’ll come,
but you’ll know when you see them.
Along with the main film “Icons”, we created a series of fun content focused on specific features that make the EV9 special.
“Journey” - Swivel Seats
“Speechless” - Design
“Unlikely” - Vehicle to Load
Recognition
. Berlin Commercial: Shortlist (Craft: Use of Sound and Music)
. Deutscher Werbefilmpreis/ German Advertising Film Award: Nomination (Best VFX)
. Best Ads on TV: Best TV of the week (runner-up)
”It's one of these spots that are just so nice to look at. Very satisfying. Great craft, great direction, and art direction. I love the transitions. Very modern and elegant. Well done.” - Pedro Américo, ECD McCann Germany
. Featured on EYECANDY.COM