New Heights
People like driving SUVs because of how big and empowered they feel behind the wheel. Sitting a bit higher gives you a better perspective of the road ahead and the world around you. And that’s a great feeling to have.
To launch the all-new Bayon - Hyundai’s first compact SUV - we translated the feeling of driving a car that is higher than most into a powerful visual metaphor.
Directed by Tino (Stink Films)
Sound design by Wenke Kleine-Benne (NHB)
Music by Parra for Cuva
“That’s the feeling”
To create a visceral feeling of height, we built a gallery space from scratch and covered the floor with hundreds of HD LED panels, where a 3D city was projected.
99% of the magic was done in-camera to maximize the sensorial aspect of the installation and, most importantly, to keep it as real as possible.
Print & Digital
Recognition
. AdStars Festival: Finalist (Film Craft > Cinematography)
. Featured on Little Black Book, Shots, Mediashotz, and more.