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One of Us

 

One Of Us

“What would happen if you couldn’t find your car?”
This was the starting point for a story written by Jack Christensen and Teco de Luccia that I’ve helped bring to life.
 

 
 
 

Director: Björn Rühmann (Zauberberg Productions)

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Possibly the weirdest car ad of the year. But oh my, the relief when the protagonist extricates himself from the “situation” is something you feel in your gut. Does that make it the best car ad of the year? Possibly.
— https://www.thestable.com.au/innocean-berlin-kia-stuck-in-a-car-park-forever-or/
 
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Recognition:

. ADC Europe: 1x Silver (TV/Cinema commercials)
. ADC Germany: 1x Silver (Film)
. Cresta Awards: Bronze (Outstanding Scriptwriting)
. New York Festivals: 1x Finalist (Film)
. Epica: Finalist (Copywriting & Storytelling)
. Vimeo Staff Pick
. Berlin Commercial Awards: Top 10 Craft - Colour Grading
. W&V - Ad of the Day
. Best Ads on TV - Best TV of the week (runner up) by Jason Romeyko, Worldwide ECD, Serviceplan Group
. Featured on Campaign, Little Black Book, The Stable, W&V, Clube de Criação, and more.


Agency: Innocean Berlin
ROLE: Script refinement and production