adidas Predator Lethal Zones
The 2012 Predator Lethal Zones was a breakthrough, with its 5 zones for perfect ball control. First Touch, Pass, Dribble, Drive and Sweet Spot. 5 zones, engineered to deliver perfection in the heat of the moment.
Film
Xavi, Van Persie, Sandro, Di Maria, and Casillas vs. the 5 deadly challenges.
Director: Ralf Schmerberg
Short Documentary
White boot - the story behind lethal
I had the privilege of co-directing this short documentary about the new Predator.
This revolutionary boot was created using players' input throughout the entire process, from the initial concepts and sketches to the final design. If you’re a football nerd, this is a story worth watching.
Posters
We created special posters, using nothing but a special rig and a camera sensor. The distortion generated in real time delivered these truly unique shoe portraits.
Photographer: Marcel Christ
Website and content videos
An online platform where users could learn more about each lethal zone.