Raised on Concrete - The book
In 2013 we were asked to create a case book for Nike telling the story of the "Raised on Concrete" campaign - the Boateng brothers' saga, from a street football cage in Berlin to stardom.
This was the result: a gorgeous looking book, made of concrete, of course.
To see what the "Raised on Concrete" campaign was all about, check the case film below.
Recognition
. ADC Germany 2014: 2x Bronze (Integrated + Corporate Publishing) + 1x Shortlist (Design Craft)
Paris St. Germain X Zlatan
The year was 2013. Zlatan was… well, being Zlatan at PSG. So Nike asked us to make a poster and a Facebook post to celebrate his achievements: Ligue 1 top scorer and Ligue 1 Player of the Year.
I don’t usually do puns. But when I do, I use Zlatan.
