Amber Alert - Parents (Nudes)
Sharing nudes has become “normal” practice among today’s youth.
But teenagers are not always aware of the consequences of producing and sharing nudes (such as public-shaming, blackmail and extortion, depression, and even suicide).
They trust friends, boyfriends/girlfriends, and sometimes complete strangers with intimate photos and videos, in the hope that they will stay private, which doesn’t always happen. In fact, 1 in 3 teens has seen non-consensually shared nudes.
Meanwhile, parents have an arsenal of naked pictures of their own children and have no problems sharing them with family, co-workers, or even with someone they hardly know - unaware of the embarrassment that comes with it. Which leads us to a very simple conclusion: You can’t trust anyone with your naked pictures. Not even your own parents.
Director: Micky Suelzer (Zauberberg Productions)
“1 in 3 teens has seen non-consensually shared nudes. ”
Print & Poster
Recognition:
The campaign has been translated into 23 languages and shared by ministries, NGOs, and national and international law enforcement organizations (such as Interpol and Europol) across 28 countries. It’s also been promoted in schools all over Europe.
. Epica: Shortlist (Film > Public Interest > Health & Safety)
. Ad Stars: 4x Finalist (Film > Sectors > Not-for-profit / Charity/ Government; Print > Sectors > Not-for-profit / Charity/ Government; Print > Print Craft > Art direction; Branded Entertainment Videos > Movie)
. Adforum's Top 5 Socially Responsible Campaigns (June)
. Best Ads on TV - Best Print of the week by Toby Talbot (CCO Ogilvy ANZ)
. Featured on Shots, Little Black Book, Horizont, and more.